OAKLAND, Calif. — An ecommerce tech company, which sold an app that would allow phone users to be shown full-screen ads when they unlocked their phone in exchange for discounts and rewards, lost its antitrust suit against Google for removing the app from its app store, which has a policy prohibiting ads shown outside an app’s own environment and prohibiting apps from encouraging users to click on ads. A California federal court threw out the claims because any alleged harm to this company does not demonstrate harm to an entire market.
Read the ruling here.
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