Reddit prevails over advertiser’s lawsuit

SAN FRANCISCO — The Ninth Circuit upheld a California federal court’s dismissal of a putative class action against Reddit over the meaning of the term “click.” An advertiser on the website, an AI-powered investing tool, says that “click” refers to a human user’s action and not a bot’s behavior, while Reddit argues that “click” refers to any user selecting an ad that is delivered to plaintiff’s website. The contract did not define “click” but the panel held that it contained a provision acknowledging that third parties may generate clicks “for prohibited or improper purposes,” and a disclaimer of reaching any particular user, so the term is to be interpreted broadly. Affirmed.